In 2022, Stirista acquired my agency, ZDI, and I stepped into the role of VP of Brand & Creative. I integrated my team, built and scaled Stirista’s in-house creative department, and led creative across internal marketing, enterprise clients, and product experiences. Following the acquisition, I led a complete brand refresh—developing the visual identity, brand house, and messaging framework, and activating it across CTV, social video, animation, display, and email, while aligning UI/UX across Stirista’s SaaS platforms.
Alongside senior marketing and product leadership I led Stirista’s highest-level brand campaigns, shaping how the company showed up to the market and guiding flagship brand experiences at Advertising Week New York. At the end of 2025, I stepped away to refocus on working more closely with brands and creative strategy, while continuing to consult with Stirista and maintain strong data and programmatic partnerships.
