Brand Leadership at the Intersection of Creativity, Strategy & Performance
For more than two decades, I’ve built, led, and championed brands that don’t just look good — they work. My career sits at the intersection of brand, creative, marketing, and technology, where emotional relevance meets measurable performance and where long-term brand value is never sacrificed for short-term metrics.
I’m a creative executive by trade and a brand leader by instinct. I believe branding is not a layer applied at the end of marketing — it is the foundation. The most successful companies and campaigns don’t win because of analytics alone; they win because people feel something, remember something, and return to something. My work has always been about finding the right balance between emotional resonance and data-driven accountability — never ignoring the numbers, but never allowing them to flatten the soul of a brand.
Brand Leadership Over Brand Management
I don’t believe in managing creative and marketing teams — I believe in leading them.
Brands require leadership, not supervision. Shared vision over isolated execution. Collaboration over silos. While individual autonomy matters, great brands are built when teams are aligned around a clear strategy and empowered to challenge, contribute, and build together.
Throughout my career, I’ve built and led multidisciplinary creative and marketing teams — designers, writers, strategists, producers, developers, media planners, and analysts — aligning them around a single mission: make the brand matter, and make the work perform.
Career Highlights & Industry Experience
Built and re-positioned brands that quickly gained industry recognition and were acquired or aligned with major strategic partnerships
Developed broadcast branding and graphic packages for major networks including HGTV, Food Network, DIY Network, NBC, CBS, FOX News, and CLEO TV
Deep expertise in martech, identity-driven marketing, and data-informed activation, developed over 7+ years working with Stirista and Optimum Media
Proven ability to enter new industries quickly, identify what makes them tick, and translate that insight into effective brand and marketing strategies.
Industries I’ve worked across include (to name a few):
Entertainment, Martech, Financial Services, Environmental & Recycling, Lab Testing, Healthcare & Wellness, Non-Profit, Automotive, Manufacturing, Restaurants & Hospitality, Telecommunications, Retail & Ecommerce, Events & Weddings, Aerospace, Logistics, Apparel & Label Printing, Home Services, Insurance, and Microscopy.
Entertainment, Martech, Financial Services, Environmental & Recycling, Lab Testing, Healthcare & Wellness, Non-Profit, Automotive, Manufacturing, Restaurants & Hospitality, Telecommunications, Retail & Ecommerce, Events & Weddings, Aerospace, Logistics, Apparel & Label Printing, Home Services, Insurance, and Microscopy.
Areas of Expertise
• Strategic & Executive Leadership
• Brand & Creative Direction
• Strategic Marketing Leadership
• Brand Identity Development & Management
• Product Marketing
• Advertising & Media Strategy
• Critical Thinking & Problem Solving
• UI/UX Strategy & Digital Experience
• Executive Communication
Hands-On & Operational Expertise
• Graphic Design & Art Direction
• Lead Generation & Demand Marketing
• SEO & SEM Strategy
• Social Media Management
• Video Production, Motion Graphics & Animation
• Presentation, Event & Experiential Marketing
• Print & Promotional Collateral
• Project & Workflow Management
• Creative Technologies & AI-Driven Tools
Education
School of Visual Arts
Bachelor of Arts, Computer Art & Design
1995–1999
Bachelor of Arts, Computer Art & Design
1995–1999
Community Leadership
Response Crisis Center (2016–Present)
Board Member, Branding, Marketing & Fundraising Committees
Amityville Chamber of Commerce (2020–Present)
Past President & Director
Board Member, Branding, Marketing & Fundraising Committees
Amityville Chamber of Commerce (2020–Present)
Past President & Director
Professional Experience
JORO Creative (2023–Present)
Partner & Creative Consultant
Partner & Creative Consultant
Stirista (2022–2025)
VP, Brand & Creative
VP, Brand & Creative
ZDI Images & Motion Inc. (1999–2022)
Founder / CEO / Creative Director
Founder / CEO / Creative Director
SUNY Nassau College (2001–2019)
Adjunct Professor: Branding, Graphic Design, Motion Graphics & Animation
Adjunct Professor: Branding, Graphic Design, Motion Graphics & Animation
Long Island University (2001–2004)
Adjunct Professor: Branding, Graphic Design, Motion Graphics & Animation
Adjunct Professor: Branding, Graphic Design, Motion Graphics & Animation
What’s Next
Today, I’m focused on executive brand leadership and consulting — partnering with organizations as a Chief Marketing Officer, Chief Brand Officer, Senior Brand & Marketing Director, or as a Fractional CMO / Brand & Marketing Director.