Plus One By Orbic
Brand Strategy & Global Launch — Orbic, a global leader in handheld communications, came to my team to build the brand for its new service and application, Plus One. We developed the brand from the ground up—defining the brand house, messaging, and strategy, and executing a complete visual identity system across digital, web, print, POS, and a comprehensive go-to-market campaign. The goal was clarity, accessibility, and trust, positioning Plus One as a simple, affordable way to connect people globally. The result was a cohesive brand and launch platform built to scale, delivering precision connectivity with human-centered simplicity.