Optimum Media
Optimum Media (formerly A4 Media) came to my team to lead creative for the launch and growth of its SaaS digital advertising platform (Athena) —balancing modern ad tech with the legacy and trust of Optimum as a decades-long broadcaster and ISP. The challenge was to feel playful yet credible, simple yet powerful, while speaking directly to the needs of local and regional advertisers. Over two years, I developed a wide range of brand and performance creative, including animated platform storytelling, regional broadcast and CTV campaigns, testimonial-driven advertiser spotlights, social and print assets, and supporting infographics. The result was a cohesive creative system that honored Optimum’s legacy while making its digital platform approachable, effective, and built for scale.