Micelli Chocolate Molds
Brand Evolution & Long-Term Creative Leadership — Micelli Chocolate Molds has trusted me with their brand for more than 15 years, beginning with high-profile trade show experiences and evolving into full brand stewardship. With nearly 80 years of history and a legacy as pioneers of plastic molds, the challenge was to modernize the brand for the artisan chocolate market without losing its precision, craftsmanship, or credibility. I led a complete brand evolution—refreshing the identity system, messaging, and visual language, and extending it across iconography, video, animation, collateral, and a technology-forward website built for discovery and education. What followed was a sustained creative partnership, including year-over-year integrated marketing campaigns across Google, social, and email, and the launch of Micelli’s industry-loved For the Love of Making Chocolate editorial series, helping position the brand as both an innovator and a trusted authority.